This is the part where I convince you to hire me.
Major article update
How to Write a Blog Post: The Definitive Guide
I was asked to do a major update to an article that hadn’t been touched in a few years. It was up to me to determine what advice was outdated, what needed to be added, and what needed to be adjusted. I also dissected every example in the article to make sure it was still valid, updated almost all of the screenshots, and created a brand new downloadable asset: a blog post engineering checklist as a companion for the article’s advice.
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AI search case study
How a 200-person company competes with a $160B giant in AI search
To build this case study, I did a deep dive into Descript’s AI visibility, and how they’re accomplishing it. Using Semrush’s AI Visibility tools, I analyzed the brand: prompts, citations, mentions, and sentiment. It gave me a clear picture of what’s working in AI visibility today for SaaS brands, and I used the analysis to give solid advice to other SaaS brands who want to succeed in AI search.
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Long-form article
How to Automate Marketing With 8 Simple Workflows
After this one, I consider myself an automation expert. Rather than give untested advice, I built every single automation I recommend — 20+ hours of work, including the ones that failed — documented exactly how each was made, and created copy-and-use templates so readers could build their own.
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SME-based update
Local SEO Keyword Research: 5 Steps + Free Template
I’d never done local SEO before, so when I was asked to update this piece, I brought in an expert — my editor, who also runs a local SEO agency. I interviewed Chris to understand what local keyword research actually looks like today, then used his insights to bring the whole article up to speed for 2026.
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Opinion piece
How to Create Product-Led Content Without Sounding Like Sales (7 Examples)
When Brooklin offered me a guest post for the Beam blog, I jumped at it. I took on a topic I’m passionate about and interviewed product marketers and fellow content folks to gather real opinions from people facing the same struggles I do. The result names the real problems with most product-led content — plus clear advice and examples of SaaS brands doing it well.
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Long-form, ghostwritten
Your Ideal Customer Profile (ICP) Isn’t a Wishlist
There’s a lot of ICP content out there, so the brief was clear: this had to be different. My angle was that most people build an ICP but never go deep enough to make it usable. So instead of a 100+ criteria checklist, I focused on four areas a team could strategically work through to build an ICP they’ll actually reference.
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Thought leadership, ghostwritten
598% More Calls, 32% More Deals—Turns Out Sales Calls Aren’t Dead
This piece summarized a genuinely fascinating experiment run by the Close sales team. I sat down (virtually) with the director of sales to dig into what sparked it, how they ran it, and the results — then turned that interview into an article that walked through the process, gave the reader clear takeaways, and showed how the product supported it end to end.
Read the pieceDon't take my word for it — here's theirs
And a few more, scattered across the web
Older pieces, guest posts, and the odd article about Spain. Still mine, still worth a read.
Building a B2B SaaS partner program: Our 8-step process
If you've built a SaaS platform people love, you've probably already collected a fair few raving fans…
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27 Revealing Sales Discovery Questions Every B2B Rep Should Know
A good sales rep knows the right questions reveal true motivations and uncover obstacles before they block the deal…
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Building Strong Customer Relationships: The Key to Long-Term Sales Success
Sales success isn't just about making a sale — it's about building a bond that stands the test of time…
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How to Cold Call: Tips, Tools & Tactics
Cold calling is one of the hardest things a salesperson has to do — especially if you're not an extrovert…
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How to Create Targeted Customer Personas
Your goal is to make more sales. But do you actually know who you're selling to?
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7 Ways Freelancers Can Optimize Their LinkedIn Presence
LinkedIn differs from every other social network — it's a hub for business professionals…
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10 Things the Rest of the World Can Learn From Spain
After marrying a Spaniard, I moved from the US to Spain. There's a lot I've learned to love about Spanish culture…
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Lead Distribution: How to Automate + Optimize Your Process
Your goal is to deliver high-quality leads to your team — improving conversions and your sales process all around…
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8 Best Cold Call Opening Lines to Grab Your Prospect's Attention
Top performers know the best opening lines pull your prospect into the spotlight…
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How to Build an Evergreen Sales Funnel
Everybody's hyped on a funnel that passively earns income with zero work. In reality, that's a bunch of crap…
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How to Build Killer Talk Tracks Your Sales Team Will Use
Confidence. Poise. Grace. Qualities that instill trust — but cultivating them isn't always easy…
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